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The New Strategic Thinking: Pure & Simple Michel Robert

The New Strategic Thinking: Pure & Simple

Michel Robert

Published July 20th 2005
ISBN : 9780071462242
Hardcover
246 pages
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 About the Book 

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Roberts method, The New Strategic Thinking shows you how to assemble a strategy team, identify your companys driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.